July 17th, 2023

Rino Sports Chooses Centric PLM to Promote Intelligent Manufacturing

Sneaker manufacturer working with Centric Software to create benchmark case for footwear

CAMPBELL, Calif., 18 July, 2023 – Rino Sports, a leading sneaker manufacturer, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 1989, Rino Sports is located in the famous shoe manufacturing region of Putian, China. Rino Sports provides professional services and high-quality products for many international and domestic brands, such as well-known sports brand ANTA. Rino Sports produces 10 million pairs of shoes annually, with an output value of more than 1 billion yuan.

Intelligent manufacturing has always been the goal of Rino Sports, and this year Rino Sports plans to officially launch intelligent production lines and promote the digital transformation of the footwear industry.

Rino Sports is implementing Centric PLM™ to achieve R&D digitalization. The entire R&D process is currently based on manual data entry, resulting in long meeting times, inefficient report production, difficulties in tracking product development, a lack of multi-dimensional costing analysis and challenges related to sharing and acquiring data between teams.

Mr. Wang Lu, director of Rino Sports Industry Rino Academy, says, “The main business process of Rino’s entire R&D center will be upgraded. Centric PLM will take the lead in building a unified information and digital platform. It will enable us to connect with flexible digital factories, closely follow the market and respond quickly, achieve cost reductions, increase efficiency and use big data to support decision-making, truly realizing ‘Rino Intelligent Manufacturing’.”

Rino Sports selected Centric Software due to Centric’s deep apparel and footwear industry expertise, as well as the features and flexibility of Centric PLM. Teams from Centric and Rino will collaborate closely to fully understand Rino’s business needs and future vision and ensure the smooth implementation of the PLM project.

Mr. Lin Jinyang, chairman of Rino Sports, says, “Since 2018, Rino has gradually upgraded ways of working using digital systems. The PLM project is another important advance in innovation at Rino, reflecting the forward-thinking spirit of our teams. We hope that all employees can devote themselves to the implementation process.”

“Rino Sports is a leader in the digital transformation of Putian shoe manufacturing, and we are delighted to partner with them,” says Chris Groves, CEO of Centric Software. “We look forward to working closely with the team from Rino Sports to fully digitalize R&D and achieve their vision of more streamlined, efficient and intelligent manufacturing.”

Learn more about Centric Manufacturing PLM.

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Rino Sports (www.rinosports.cn)

Founded in 1989, Rino Sports is located in the famous shoe manufacturing region of Putian, China. Rino Sports provides professional services and high-quality products for many international and domestic brands, mainly collaborating with the well-known domestic sports brand ANTA. Rino Sports produces 10 million pairs of shoes annually, with an output value of more than 1 billion yuan.

Centric Software® (www.centricsoftware.com) 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade. 

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.  